STORE BRAND ITEMS: THE BEST WAY TO SLASH YOUR GROCERY BILL

Store Brand Items: The Best Way to Slash Your Grocery Bill

Store Brand Items: The Best Way to Slash Your Grocery Bill

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When you’re strolling down the supermarket aisle, the options can be daunting. On one hand, Affordable alternatives to name brands you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are generic items, which are often more affordable but less familiar. Choosing store brands can be a wise way to cut costs without sacrificing value.

Store brands are manufactured by third-party companies, under the store’s brand. Often, these items are very similar to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that national brands build into the price.

Many people assume that store brands are lower quality, but research studies have shown that customers often can’t distinguish between generic brands and popular brands. In particular when it comes to common household items like canned goods, the quality is practically identical.

For over-the-counter medications, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a lower price.

In additional areas like paper goods, it may seem a bit risky to try store brands, though you might be surprised. Even if a cleaner doesn’t meet your standards, the savings can add up over time. Many stores even offer return policies on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Swap out a few staples initially—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to store brands, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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